Creative Content: Are you content with your content? Your site can look great, but if the content it contains isn't up to snuff, then what's the point?

• Web graphics 101 - All text and no graphics make for a very dull page. Web-designer Mark Bakalor covers the essential software you need.
• Web Type Basics - Most of the web is made up of words, and whether you know it or not, all your words are set in type. Daniel Will-Harris helps you choose the fonts that are best for your words. Take a look at our font embedding example pages!
• Web Background Basics - A web site background can be one of the simplest and most "economical" ways to make your site stand out. Yet the way backgrounds work mystify a lot of people. Toni Will-Harris explains background graphics with such rare clarity that you will understand it, or your money cheerfully refunded.
• Web Writing Basics - The web has some special requirements to keep in mind, and some pernicious myths to forget. Learn about both from Daniel Will-Harris.
• Effective Text: Happiness. Love. Comfort. And sex. Daniel Will-Harris explains how, when you boil life down to its essence, these are the four things that every person (and animal) on this planet wants.

Copy Writing

• When bad copy happens to good Web sites: Bad Web copy is quietly, ruthlessly stalking new victims. Soon, it'll be circling your business. It smells the blood you've spilled into the water with wounded prose. And when it attacks, it will take a shark-sized bite out of your bottom line! Don't want to get bitten by bad Web copy? Let Marc Alan Holmes (who's written for Jay Leno and Joan Rivers so you know you're talking high-class entertainment here) tell you (in no uncertain words) how to make the words on your site soar.
• Whipping up Wonderful Web Copy: Marc Alan Holmes, copywriter extraordinaire has a few tasty tidbits of his own for whipping up web copy that's both nourishing and easy to digest. Part II of his series teachers you how to plan, target, and strategize your copy, and helps you face F.A.C.T.S. (Fears, Ambitions, Competencies, Tactics, Specifications) so you can better serve your customer.