Roger Parker's
One Minute Designer: Roger's one of the best-known authors about desktop publishing, and now he brings his experience to the web.

Click a mile in their shoes: Too many sites today are still written from a "brag and boast" perspective: "Look how great we are!" Who cares, except you? Visitors are selfish. That's just human nature. They are not interested in you and your business except insofar as you and your business can help them achieve a goal. Visitors are at your site because they have a problem they hope you can solve. Learn how to think like them, so you can make them happy (so they can make you happy)

25 steps you can take to create a reader-friendly web site. Successful Web sites require more than eye-catching graphics and snappy writing. If you want your Web site to succeed, you need to provide the information your prospective buyers or supporters need in as reader-friendly a manner as possible. This requires care at each step of the Web site creation process.

Keep It Simple, Stupid: Three Steps To Success - KISS stands for (among other things), "Keep it Simple, Stupid," and it's the mantra many good designers use to create their most successful designs. This article gives you five goals to follow, three steps to success and a wonderfully simply blueprint you can follow to easily create a simple, elegant, effective web site.

Success starts with Scenarios: Before you begin designing (or redesigning) your Web site, start by writing several short stories identifying typical visitors to your site and the information needs that brought them to your Web site. Instead of creating your Web site from your point of view, scenarios help you focus your site's content and navigation on your Web site visitors' needs, making it easier for you to create a more successful site.

Relationship Marketing: creating customers for life. Discover the relatively unglamorous but highly realistic and attainable ways the Web can help you be more profitable. It's not about getting more and more people to your site. It's about building customer loyalty, to turn current customers into repeat customers.