Daniel Janal's Marketing, Marketing, Marketing... In real estate the phrase is "location, location, location." On the web there's no such thing as location. It's all about "marketing, marketing, marketing." So how do you get more people to your site? Web marketing expert Daniel Janal explains how

• How to attract more people to your site. What if you built a site and nobody came? This isn´t a moot question, in fact, it happens all the time. If you build it, they won't necessarily come. But they can if you read on...
• On Target: How do you reach the people who will be most interested in your site and what you have to offer? Dan talks about mailing lists, e-zines, the ever-popular ROI (return on investment) and timing your efforts. Valuable info.
• Want to double your business overnight? Who doesn't? But maybe it's time to get real. If you're not realistic, you're not going to be happy, even if you're doing well. Even good ideas can get you nowhere if they aren't well executed. So here are some important lessons to learn when it comes to marketing.
• Learning from your logs: How many of us think we know what our readers or customers want? All of us. How many of us are correct? Oh yeah, right. Come on. Admit it. Just some of us some of the time. Well, Dan Janal explains that if you really want to know what your customers are looking for, look at your Web site's log files—there's an incredible amount of market research in them.
• People say the darndest things (if you just ask) One of the many interesting things about the web is that people you have never met will tell  you things you'd never expect them to reveal. Maybe it's precisely because you're not face-to-face that they feel more free to say things. Or maybe it's because people _want_ to be heard, so they'll tell you about themselves. Whatever it is, Dan Janal explains that you don't have to hire a market research company, because the web helps you get the kind of demographic information you need—often for free. He explains how to collect (and respect) your customer's info.
• Bespoke web design (for a site design that fits perfectly) Used to be that anyone could design a Web site and compete with IBM on the Internet. A key rule of marketing is to be able to tell customers how you are different and better than competitors. That's awfully hard to do if your site looks and feels like everyone else's. As your site gets more important to you, you may want one that fits like a glove. To do that, you may very well need a professional web designer.Learn what you need to know about finding a designer who can make a site that's the perfect fit.

Press Release basics

• The secret to getting people to your site: publicity. The impact of a well-done press release can exceed a banner ad any day—and you can do it yourself. Getting a write up in a newspaper or magazine gives you a kind of credibility you can't buy with a banner ad or search engine placement. Find out how to write a great press release, and get more exposure.
• Writing a press release. On the eighth day, God created the press release. Press releases can help you get more visitors to your site, but in order for the press to take your releases and print them (or post them on their sites), you need to make sure your releases are really newsworthy. So to help ensure your press release gets released in the press, Dan Janal, an eminent (and practical) publicist, shows you how to write a professional-looking press release.
• Getting the word out: OK, so you've written your release. So now what do you do? Well, you've got to get the word out (which is not unlike "getting the lead out.") Dan explains where to post your release, how to distribute your release, and services that can get your release into the sometimes sticky hands of the media.