One of the great things about the web is that it makes your message available to the world, 24/7. Here´s the information you need to know before, and after, you go on-line.

• Testing 1, 2, 3 — Before you go live: No, this is not the story of an undead webmaster (though that would make a pretty interesting "case study" wouldn't it?), instead, Gerardo San Diego's important why's and how's to thoroughly test your web site.
• Getting your site on-line: Your site is built, but now you've got to get it on-line. You need an ISP (an Internet Service Provider). Great, but how do you find one, and not just one, but a good one? Barbara Bouton tells you where to go (but nicely). Getting a Domain name
• Search site basics: You probably use them every time you use the web. So how do you get your site to place well on a search site so you can get more visitors to your site? Danny Sullivan of searchengine.com tells you how.
• Guerilla Launch Tactics: When you build a site, your challenge is more than just building the site—it's also building awareness, traffic, links from other sites, credibility, and relationships with visitors—all on a budget. Sal Arora explains how he built his site with a dream in his heart, a song on the radio, and a budget that wouldn't put a dent in his life!

E-mail marketing

• E-mail Lists: Getting folks to your Web site may take some "push," and bulk e-mail could be the answer. Bob Weibel offers some cheap and easy ways to get started.
• E-mail for fun and profit! How do you mass-email to get results? Phil Philcox tells how to "harvest" e-mail addresses of people who might be interested in his services. It works—he got the job to write this article by emailing eFuse!
• Direct marking Do's, Don'ts, Tips, Tricks, and Traps. All right, you've got yourself a spanking new web site but the only people to even peek at your site are you, your family, and a couple of your friends. So you decide to email a million or so people. Think again. Suresh Ramasubramanian's article gives you 9 things to do, and several important don'ts that can save you time, money, and your internet connection.
• Postage Due: SPAM costs everyone. On average, 30% of the e-mail you get may be SPAM (unwanted e-mail). A lot of it comes from people who buy millions of names and just blast out e-mail to you, whether you might be interested or not. They waste your time and your money. Suresh Ramasubramanian explains why SPAM is even worse than you thought, and how to avoid being a spammer (even unintentionally) yourself.