editors-note

Butterfly from artville.comThe Web is about two things—what you say and how you say it. You know what you need to say. You just don't know how to say it.

  • Put on a happy face: the why and how behind our home page redesign.
  • The value of design: Sometimes it's so easy to get caught up in the superficiality of design that people think, "Well, that's pretty, but it's not important." But the fact is, good design is valuable. It is worth something. It is important. Good design isn't superficial. It solves problems. It creates solutions. It adds value.
  • Getting What you want: Creating your future through the fine art of negotiation. With your own business, you don't just work for the company; you have to get work for the company, and to do that, you have to know how to negotiate a contract.
  • Getting more of what you want: "An oral contract isn't worth the paper it's written on." If you read Part I of this series, then your negotiations should be in progress. At this point, it's vital to "document" things, to put them down in writing. I share what I've learned from years of freelancing, and putting it down in writing.
  • Projecting an image: Your site can make you look better—and if you're not careful, it can also make you look worse. I found a site with great products, but the site made me doubt their credibility, so I didn't buy--then I ended up redesigning their site. Read (and see) how the site design evolved, and how the software I used saved me at least 22 hours.
  • Workflow—Making it easier to produce and maintain your site:
    • The People Process. If you've been working on your site, you know there's a lot more to it than just "making pages." Because the Web is never done, you need to create a simple system to help you manage it all. In this four part series, you'll ways to help organize your people and files, efficiently edit your articles, then bring everything together in your web building program. Start with Part I, the People Process.
    • Files and Folders. At eFuse.com, we add new articles on a regular basis—every two weeks. That adds up to a lot of articles and illustrations in a lot of files. If you don't keep track of these, you can end up with either hundreds of files all over your hard disk (making it next to impossible to find things), or one gigantic directory with hundreds of files in it (slowing down your computer). Either way, it's messy. The simplest way to keep track of your articles is to start making and methodically using folders on your hard disk. Here's how.
    • Word Wise Text Editing - efficient and effective ways to make your text better. While Web building programs like NetObjects Fusion are great tools, they're not word processing programs. So you need a word processing program. I'll explain how to use your word processor's templates and styles to speed your writing and formatting (and to clean up your contributors' articles). I'll also cover some basic editing techniques that help make your site easier to read.
  • Easy e-commerce: I speak from experience when I say it isn't easy to sell stuff from the web. I sell fonts from my own web site, and it took me a long time to find an easy, inexpensive way to do it. Now there are three easy ways to sell things on the web --whether or not you currently have a web site.
  • The Web is about two things—what you say and how you say it. You know what you need to say. You just don't know how to say it (both in terms of technology and presentation). NetObjects Fusion helps you say it so you look professional and so everything works easily. No experience required. You can do it. Click here.
  • eFuse editor speaks (and you thought he could only type). John S. Rhode's informative "WebWord: Usability and the Internet" web site interviews eFuse editor Daniel Will-Harris about web usability and NetObjects Fusion. What did you think, someone was going to to ask him what kind of tree he would like to be? (Cedar.) Click here to read.

Hello. Now, let's get to work.

I started this web site for two reasons: The first reason: as an author and small-business person myself, and someone who created one of the first sites on the web, I saw that most people trying to build web sites weren't getting the information they needed. I was going to write a book about it, but I thought, "Shouldn´t something about the web be on the web?" The answer, of course, is yes.

The second reason is because NetObjects Fusion is really great software and I wanted more people to know about it. I admit it sounds like marketing hype, but I mean this honestly and sincerely. As a reviewer for c|net, I tested, reviewed and actually used virtually every program for creating and managing web sites.

Fusion stood out because it was so much more efficient. It handles so many technical tasks in the background that you´re free to concentrate on content. Its powerful free-form page layout lets you change the way you imagine web pages can look. The program is so flexible that it encourages you to do your best work: to create the best site organization you can, and the best page layout possible.

I only recommend software I personally use, and once I discovered Fusion, I've personally used it to create web sites for myself and my clients (you can see some in my Design Office). And obviously, I´ve used Fusion to create this site.

Even if you don´t use Fusion, you'll find this site a useful resource. If you do try Fusion, or use it on a regular basis, then you'll understand why Fusion isn't just different, it´s better.

OK, it's time to get started. Click here. Now. Come on. What are you waiting for?

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