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walk-into-computer from Ingo Fast's Technology at www.artville.comDaniel Janal's Marketing, Marketing, Marketing... In real estate the phrase is "location, location, location." On the web there's no such thing as location. It's all about "marketing, marketing, marketing." So how do you get more people to your site? Web marketing expert Daniel Janal explains how

  • How to attract more people to your site. What if you built a site and nobody came? This isnīt a moot question, in fact, it happens all the time. If you build it, they won't necessarily come. But they can if you read on...
  • On Target: How do you reach the people who will be most interested in your site and what you have to offer? Dan talks about mailing lists, e-zines, the ever-popular ROI (return on investment) and timing your efforts. Valuable info.
  • Want to double your business overnight? Who doesn't? But maybe it's time to get real. If you're not realistic, you're not going to be happy, even if you're doing well. Even good ideas can get you nowhere if they aren't well executed. So here are some important lessons to learn when it comes to marketing.
  • Learning from your logs: How many of us think we know what our readers or customers want? All of us. How many of us are correct? Oh yeah, right. Come on. Admit it. Just some of us some of the time. Well, Dan Janal explains that if you really want to know what your customers are looking for, look at your Web site's log files—there's an incredible amount of market research in them.
     
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