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N^o . 10 - What do you want? (the current issue)

Learning from your logs: How many of us think we know what our readers or customers want? All of us. How many of us are correct? Oh yeah, right. Come on. Admit it. Just some of us some of the time. Well, Dan Janal explains that if you really want to know what your customers are looking for, look at your Web site's log files—there's an incredible amount of market research in them.

Faster than a mosquito from Minnesota: (give your writing bite) Meeks and metaphors. Need I say more? OK, I'll say more. Chris explains how to add life to your writing using something specific and moist (a friend of mine always said that babies were constantly moist), impulsive (like that last parenthetical) and active (but not so active that you have to sweat and get moist—oh why not).

It's x-lightful, it's x-licious, it's x-lovely (it's x-makeover): designing a site that sells. Gary shows you how he added that little something X-tra to a site devoted to telling about and selling a great piece of software called CorelXara (the graphics program both Gary and I swear by, not at, it's really the best). He broke the rules (and I think a few nails) and the result is snazzy, consistent, expandable and effective. You can learn a thing or two from it.

Forging Ahead: What do the 18th century and the 21st have in common (besides the fact that people are still basically the same and no amount of technology changes that)? Well, Ball and Ball is a family fun business that sells antique and antique style hardware, and they do it in a thoroughly modern way, through their web site. Yes, you know the drill, sell your stuff online. But if they can do it, you can do it.

What do you want? World peace. A cookie. Immortality. Comfortable shoes. Sex. A nap. Power. Pasta. Love. Chocolate. Passion. Pillows. A breeze. A fan. A new mate. A pet. A new nose. Myopia. Gold. Credit. Excitement. Quiet. Sunny days. Moonlit nights. More. Less. To be cool. To be hot... It's a simple question. But it's not always a simple answer.

Want to create "apps" on the web with Allaire Cold Fusion? If you know what that means, and aren't afraid of things like WDDX, then this article will not only make sense, it will make you see the light. If you don't, it may give you a headache.

NetObjects Fusion for $99!

For a limited time only, eFuse readers can buy a fully-functional copy of NetObjects Fusion 3.0 for just $99. Then you can upgrade to NetObjects Fusion 4.0 for just another $99. Read all about it!

About eFuse

Here's the deal: Everyone and their dog wants (and needs!) to build a web site. But even with the best software like NetObjects Fusion, there's all sorts of stuff a mammal must learn before they can create a truly useful site.

Finding this info on the web today is almost impossible (especially if you have paws), and when you do find it, it's written by propeller-heads for propeller-heads, so it's incomprehensible (not to mention boring.)

We're part of the Solution: eFuse provides one place for information, inspiration, assistance (and entertainment) written in friendly simple terms for everyone who wants to build an attractive and effective web site.

Think of eFuse.com as a virtual primer for creating good web sites. An on-line, always growing book, written in a friendly, conversational way that makes it an understandable, valuable reference today and every day.

We'll guide you through the process of building and maintaining a site. Our writers are all top-notch professional writers with books under their belts and, better yet, many years of real-life experience.

We want to cover the topics that you find most important, so please feel free to write us and suggest topics, ask questions and otherwise keep in touch. We're here for you, so we really do want to hear from you!

Here's the best place to start...